Every business needs a website to establish its presence on the web. A well-designed website with all the essential features ranks well ahead of the competition, increases your business visibility on the web, and meets your business goals. Knowing what features to include goes a long way in helping small business owners to have a good website that serves their business well.
Here is the list of the essential features you will need on your business website:
1. Domain Name
All business websites need a good domain name. Take time to think and choose a suitable domain carefully, as this is your identity and address on the web. It represents who you are, your brand, your product, and your service. The domain name should be short, easy to spell, pronounce, and remember, and should end with .com if possible. It is always best to choose a domain name that ends in .com if possible.
2. Navigation Menu At The Top
Having a clearly visible and easy-to-use navigation menu is an absolute must for any business website. Make sure to have your navigation menu at the top of every page. It should be easy to understand and use for a first time visitor. When people arrive on your website, they should be able to easily navigate your site and find the information they want.
3. Original And Informative Content
Good content is critical for the success of any business website. The content should include easy to read text and relevant images that appeal to visitors and conveys a message. The primary objective of any web content is to help your business to communicate and impress your targeted audience. A business website needs to have original content loaded with relevant information that is useful to the site visitors. The content should educate visitors about the relevance of your products/services to them. The text content and images should reflect your business personality and speak directly to your target audience.
4. Social Media Links In Your Website
Placing social media links on your website is as important as having a social presence. This lets your visitors know about the presence of your business on social media platforms, such as Facebook, Twitter, Tumblr, YouTube, Pinterest, Google+, LinkedIn, Instagram, Foursquare, or others. Placing social media links on your home page encourages people to follow and engage with your business on social media. Integrating various social platforms into your website will boost your SEO, improve your business’ visibility on social media and build your following across the social platforms.
5. Clearly Visible Call To Action
A clearly visible and inviting CTA is the most important part of a business website. A call to action is designed to invite a user to take some desired action. Call to action plays a vital role in converting visitors effectively. A call to action provides you an opportunity to persuade the website visitor to click on it and become a customer or client. A call to action guides the visitors to take the action you want them to take.
6. Noticeable Contact Information
It is important to have easily noticeable contact information on the home page of your website. Your website visitors should be able to find your contact information easily. The contact information should include your location (with a map), mailing address, phone number, email address, social media links, and a contact form.
7. About Us Page
Every business website must have an about us page. The main purpose of an about us page is to inform the visitor about yourself and your business. This page provides you with an opportunity to introduce yourselves and the type of business you do to your site visitors. Short, but clear information about yourself and your business generates trust and increases your credibility.
8. Frequently Asked Questions
Every business website must have an FAQ section with clear, concise answers to all the questions. Your websites text content might have explained everything about your business, but still, people have a lot of questions and concerns. Make a list of frequently asked questions and concerns your customers asked you through feedback emails and offer clear answers. This will help to minimize unnecessary support issues and encourage visitors to take the action you desire of them.