The era when people used to believe that SEO is meant for large businesses has gone. Nowadays, all small businesses that sell a product or provide a service, whether online in a brick and mortar shop needs an SEO optimized website to gain new customers and elevate their business to the next level.
SEO presents your business in front of consumers when they are searching online for your kind of products or services. SEO helps small businesses to create high quality, user-friendly websites that rank higher in search engines. High rankings in the search engines increases your business visibility online, brings in more potential customers to your website and increases conversion rates.
Here are 6 reasons why SEO is an absolute necessity for small businesses:
1. SEO Helps Create User-Friendly Websites
SEO is not just optimizing a website for search engines, it helps businesses to create a faster, smoother, and user-friendly websites. A well-structured, clean, and uncluttered website attracts casual visitors and compels them to stay longer on your website, resulting in decreased bounce rate and increased page views.
On-page SEO keeps search engines and site visitors happy by presenting highly relevant, quality information about your business in an orderly manner.
2. SEO Helps Bring In Targeted Traffic
The main reason why businesses have a website is to attract traffic, increase its customer base, and outdo the competition. SEO helps optimize your website to attract organic (free) traffic and help your business grow twice as fast than your competitors.
SEO is the most efficient and affordable online marketing technique. It brings in customers who are searching online to find your type of product or service. Just by spending a few hours of time, energy, and small amount of money, SEO will help bring in targeted traffic to your website and take your business to the next level.
3. SEO Provides High Return On Investment
SEO is one of the most effective digital marketing strategies because it targets users who are actively looking for your products and services online. This brings in high numbers of targeted customers to your website, which will generate new business for your business.
SEO is most cost-effective because it utilizes organic traffic, which means traffic is free. SEO engages organic traffic and converts them into valuable leads. SEO provides a high return on investment (ROI) by bringing in targeted organic traffic at a fraction of cost of other forms of digital advertising.
4. SEO Helps Build Your Brand Image
SEO can lead to a higher rank in the SERPs. A higher rank in search engine results pages can do wonders to your business. It increases your business visibility, builds and enhances your brand image. It also increases your business’s credibility and trustworthiness. It provides you with valuable insights about your customers.
All small businesses that want to build their brand image must invest in SEO and start gaining a higher SERP rank. Customers are more likely to trust your brand if your website appears on the first page of the major search engines.
5. SEO Helps Provide Better User Experience
Every business wants good search rank and maximum visibility. Providing good user experience is the best way to achieve that. Your website visitors know what they want. SEO helps to provide great user experience to visitors by guiding visitors to find exactly what they’re looking for on your website. The ultimate goal of SEO is to provide the website user with a fast, friendly, and great experience. Happy visitors are more likely to become returning visitors to your website.
Good user experience results in high SERP rank too, as search engines are happy that you have provided the user with what they are looking for.
6. SEO Helps Increase Conversion Rates
SEO attracts prospective customers who are already looking for your product or service. The fact that they are searching online for your kind of product or service means they know what they want. All you need to do is load your website landing pages with SEO-friendly features to convert them into customers.
A SEO-optimized website loads faster and shows up with good resolution on all types of devices, including mobile and tablets. This leads to high ranking, increased online visibility, higher traffic, lead generation, and increase conversion rates.