10 Reasons Why Facebook Disapproves Your Ads

Facebook Ads

Are you frustrated that Facebook hasn’t approved your ad. You needn’t fuss over it, as you are not alone in this situation. Every now and then Facebook disapproves ads if they are not in conformity with their advertising policies. Knowing why Facebook rejected your ad helps you avoid disapprovals in the future.

Here are 10 possible reasons for disapproval of your Facebook ad:

Reason #1: You Might Have Used The Word “Facebook”

Never use the word “Facebook” in your ad text, as it may suggest that you are part of or connected with them. It also may suggest that Facebook endorses your product or service. Remember not to include the word “Facebook” in the future if you want your ad to be approved.

Reason #2: You Might Have Promoted Coin Offerings

Facebook doesn’t like cryptocurrency and crypto-related businesses. Its prohibited list of products and services include promotion of coin offerings. Coin offering or currency offering is a type of funding using cryptocurrencies. Mostly the process is done by crowdfunding to lure Facebook users to invest and con them. Avoid promotion of any coin offerings if you want your ad to be approved.

Reason #3: Your Ad Might Have Divisive Political Content

Facebook doesn’t approve ads with divisive political content. Facebook doesn’t support any particular political agenda and doesn’t allow you to abuse their platform to promote a divisive political agenda. Avoid including any politically divisive content if you want your ad to be approved.

Reason #4: There Might Be Too Much Text On Ad Image

Never squeeze in a lot of text in your ad image. Facebook allows only 20% of ad image area to contain text. Avoid including text that covers more than 20% of the ad image if you want your ad to be approved.

Reason #5: Your Promises Might Be Unrealistic

Facebook wants your ad to be as truthful as possible. The platform doesn’t like your ad if you promise unrealistic offers, returns, or results. Avoid including unrealistic promises in your Facebook ad if you want a smooth approval.

Reason #6: Your Landing Page Might Be Nonfunctional

Landing pages are a part of the Facebook ad review process. The platform doesn’t approve landing pages without clear navigation. It firmly believes that landing pages should have an easy and clear navigation that leads users to right pages. Facebook wants to make sure that users navigate and find what they want easily and quickly. Remember to ensure your landing pages have a clear navigation that directs users to the pages they want to reach if you want your ad to be approved.

Reason #7: Your Ad Might Have Clickbait Headlines

Clickbait headlines are designed to get attention and lure visitors into clicking on a link that may not contain what the headline says. Facebook doesn’t approve clickbait ads that are possibly associated with face news and misleading information. Avoid ads that fall into clickbait category if you want your ad to be approved.

Reason #8: Your Ad Might Have Imitated Facebook Features

Facebook doesn’t approve if you imitate or mimic its design, UX/UI, or other features. The platform wants your ad to accurately reflect your business. Imitating any of its features may suggest that you are part of or connected with them. It also may suggest that Facebook endorses your product or service. Avoid imitating Facebook features if you want your ad to be approved.

Reason #9: Your Ad Might Have Offensive Content

Facebook doesn’t approve if your ad contains inappropriate and offensive copy that makes assumptions about your potential users. The platform thinks that profanity, sexual innuendo, discrimination, and other inappropriate assumptions might potentially offend someone and even endanger them. Avoid offensive content if you want your ad to be approved.

Reason #10: Your Ad Image Might Suggest Sexual Activity

Facebook doesn’t approve ad content that contains sexual innuendo or images suggesting sexual activity. They consider this type of content as inappropriate and offensive, as its platform is used by a wide range of users, including children. They intend to keep it a family-friendly platform. Avoid content that suggests any sexual activity if you want your ad to be approved.

What to Do When Facebook Rejects Your Ad

If your ad is rejected by Facebook, you need not get frustrated, as it provides opportunity to:

  1. Edit your ad and resubmit it.
  2. Appeal Facebook’s disapproval decision.

If you choose the first option, you must carefully read the email you received from Facebook explaining why they disapproved your ad. Edit your ad per their instructions and resubmit your ad.
Choose the second option if you think your ad meets all the criteria of Facebook’s ad policies. In this case, you need to file an Appeal A Disapproved Ad form and submit it.

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